brand identity illustrations

In collaboration with GRAFISMO, I developed a new comic-style brand identity for Rual-Tex GmbH’s "Workpower" brand. The characters are illustrated, while the products are photographed.

All illustrations were created as vector graphics, allowing them to be scaled freely and their line weights adjusted. This opens up a multitude of possibilities: a distinctive look that stands out from the competition, combined with maximum flexibility in how the graphics are used.
A perfect marketing tool.

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